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Shawn Kraemer
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Driving Amp Nation

After helping PepsiCo pitch and land the biggest name in motorsports, I created the program that would introduce Dale Earnhardt Jr. to the world as the #88 AMP driver. The Energy That Drives You campaign featured a national announcement ad in USA Today, racing pub ads, fan gear, in-store collateral, limited edition packaging and more. Oddly enough I was landed a cameo in an ESPN special; that was cool.

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